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3D MAPPING AND AI: TECHNOLOGY AND FASHION

Online shopping is quick, easy and efficient. As the use of technology matures in the market, you are able to receive your purchases quicker than ever, and the ability to return an unwanted item is seamless. However, that experience is lacking when compared to directly walking in store, choosing your outfit and trying it on for the first time. It does ask the question, does the current online experience lead to more items being returned than traditional means? What can be done to help reduce the gap?

Putting the item on in person can make a world of difference in your purchasing decision. And that’s where online clothes shopping falls short. It can’t provide the visual and experiential assurance that conventional store shopping can and that’s why even in this current technology boom many people, especially when shopping for high end products, remain skeptical and tend to favour traditional shopping.

Bridging the gap between online and offline clothes shopping is underway, and the difference is getting smaller and smaller. With recent advancements in AI, reduction in technology costs, and an improvement in rollout of 3D mapping, virtual, and augmented reality, fashion designers and dress companies can now offer visual and experiential contentment to their customers when they order their products online.

3D mapping is a technology that can replicate any three dimensional object by bouncing infrared light off and beneath the surface, measuring perceptible depth. In the context of online shopping, this helps in recreating a life size digital avatar of a potential customer which then can be used to determine if a particular dress is a good fit and whether it looks right on that specific body type. This way a potential customer knows the dress goes well with their figure and if there’s any need for alteration without ever going to the store.

Eliminating doubt and scepticism from online shopping experience is a major breakthrough for eCommerce and it’s not surprising that according to a Goldman Sachs Virtual & Augmented Reality Report, visual experiences industry is going to grow beyond $100 billion by 2025. Apart from application of visualisation technologies in online dress shopping, it’s also being used by major fashion brands to give their walk-in customers interactive experience. Fashion mogul, Tommy Hilfiger now provides 360 degree virtual experience of seasonal fashion shows in their brick and mortar stores.

Aforementioned experiences are complemented by artificial intelligence that learns from your shopping habits and patterns using the data to make useful suggestions and recommendations. It’s also the force behind visual technologies that takes crucial data points, processes them and gives out precise results factoring in meta-information and other variables.

With recent developments in 3D mapping, artificial intelligence and visual technologies, the gap between retail outlet and online shopping is narrowing and soon there’ll be a time when a fashion brand or a clothing line not offering these features will be facing a serious competitive disadvantage.

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own or are about to select. Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring, and Implementation.

OMNICHANNEL RETAIL INDEX 2017 REVIEW: PART 2 – MISSED OPPORTUNITIES

With so much focus on the online market, there is a strong requirement to make sure that in store experiences are optimised to deliver a heightened experience to consumers. Digital tools have developed those experiences significantly and have helped to better serve those customers who shift between shopping online and in store. There are still many missed opportunities that retailers can capitalise on to further enhance their offerings.

Access to Information
Store personnel are still a focal point and key to delivering an exceptional in store encounter. Giving store associates access to key information is one of the many ways that retailers can help them do this. By giving consumers key information about products they want and telling them where they can locate items which are out of stock provides a far better experience and it helps with the overall revenue for the business, Vs. that of the individual store.

Access to Company Tablets or Mobile Devices
Only 15% of retailers are equipping their in store personnel with mobile devices to help them better serve their customers needs. Being able to engage with the consumer when they are present in store helps to close sales more quickly and facilitates cross-store selling. Without a device to hand, the value of those engagements is diluted. Mobile POS does come at a cost; however, it is proven to deliver value to the business and the consumer.

Capturing Key Customer Information
Data is knowledge, and knowledge is power. The bare minimum of data collection should entail the ability for a store associate to collect an email address for remarketing purposes. As of 2017, there were only 31% of in-store personnel asking for this information when interacting with customers. Loyalty and reward program sign-up requests have been adopted by almost half of the retailers, and 1/3 of these sign-ups were given an incentive for in-store signup.

Buy in store – Ship Anywhere/Collect Elsewhere
Almost half of the retailers now offer the ability to consumers to make a purchase in store and to have that product shipped to a location of their choosing. A similar figure can be seen for the buy in store, collect in another store functionality.

In store Signage
Interestingly, only 40% of retailers use printed and digital media to promote a website, social, or mobile application channel. Leaving a huge number of retailers missing out on key exposure opportunities for these other sales channels. Other visual aids of a digital nature such as digital help desks and kiosks have only been adopted by 13% of retailers, despite many consumers indicating they find these tools useful and vital for adding value tot heir overall shopping experience.

Free In store Wi-Fi
Only 26% of retailers actively offer this service to their shoppers. Of course, there are concerns from retailers that shoppers might use their Wi-Fi to locate cheaper or better-reviewed products with other retailers. Consumer behaviour dictates that shoppers are always going to use their phones for reviews to help guide their purchasing, and with almost 50% of consumers recognising that Free Wi-Fi can hugely improve their in-store shopping experience, there is a huge gap between that figure and the number of retailers offering this service.

Mobile Apps
Almost 75% of retailers offer or plan to offer a mobile app. However, there are many features that can truly drive purchases in store which are yet to be utilised. Some of the key features are:

  • Push Notifications
  • In store Incentive to Download the App
  • Self-Checkout Feature
  • Apps to Scan Products

So, if you want to know how to get ahead and capitalise on this information, try introducing any of these seven points to help optimise your in-store retail experience in 2018.

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own or are about to select. Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring, and Implementation.

HOW SECURE ARE AUSTRALIAN ECOMMERCE WEBSITES?

Website security is paramount right? There are so many areas of an ecommerce website needing to be kept secure or updated, that the list of potential vulnerabilities feels almost endless –

  • Security patches
  • Hiding admin URLs
  • SSL certificates
  • Webforms
  • Cryptojacking
  • Brute force attacks
  • Out of date PHP
  • Payment gateways

We could go on dear reader but understand you’ve probably only got a few minutes reading this before you must get back on with working.

Recently the Playhouse Group conducted a research piece and was surprised staggered at the number of Australian sites that aren’t as secure as they should be, leaving their data potentially vulnerable.

Interestingly, for a large number of Magento 1 users, we’ve noticed a trend for the Security Patch released in November (2017) is an outstanding update for a large number of sites. Would imagine in the build up to the biggest retail period of the year, companies were rushing to ensure excellent sales and that unfortunately there wasn’t time to apply the patch.

What was the patch?
SUPEE-10415, Magento Commerce 1.14.3.7 and Open Source 1.9.3.7 contain multiple security enhancements that help close cross-site request forgery (CSRF), Denial-of-Service (DoS) and authenticated Admin user remote code execution (RCE) vulnerabilities.

“For Magento 1 users, I think it is absolutely critical that users act upon updates containing references to “Remote Code Execution (RCE)” otherwise they can execute malicious code and take control of your systems.” (Andrea Andreoli, the Playhouse Group Magento Tech Lead)

Another trend we’ve noticed, is that PHP is another area companies are potentially leaving themselves open to vulnerabilities as versions are being left to fall out of date.

If you or your business have concerns that your site could be open to attacks, please let us know and we can work with you to run health checks and ensure you are up to date and secure.

OMNICHANNEL RETAIL INDEX 2017 REVIEW: PART 1

The rapid pace of change within the industry along with consumer demands means that regardless of how we try; as retailers, our work is never really done. The Omnichannel Retail Index (ORI) was recently published, and we’re sharing key insights from 2017, across several blog posts in the coming weeks.

In this post, we highlight four key features that present as opportunities for retailers to improve loyalty, increase online sales and heighten the customer experience overall.

Convenience IS King

Making it easy for consumers to find what they want is key. Smart retailers are leading the way in providing a range of services that go part way to achieving this. However, even with the biggest brands, there are still many opportunities to improve the overall customer experience.

1. The Most Implemented Cross-Channel Functionality is BORIS – 92% ADOPTION RATE
Buy Online and Return In-Store (BORIS) is now A MUST HAVE. Customers want to buy their products on the channel that suits them most, with the option to return wherever is most convenient for them to do so.

By offering a seamless experience to customers can switch their buying channels increases loyalty and customer satisfaction.

2. Buy Online – Pickup In-Store (BOPIS)
Adoption is still lacking. In 2017, there were only 41% of retailers across the ORI who offered this service. Although this has increased on the previous year, this is a service that customers are demanding and a huge opportunity for the year ahead for those who are not providing this service to their customers. The reason shoppers love this service is due in most to the discounted shipping costs, the instant availability of the item, and the easy-return options that are linked with BOPIS purchases.

Retailers are also benefiting from add-on sales and impulse buying instore with this particular type of purchase.

3. Reserve Online – Pickup In-Store (ROPIS)
In 2016, only 9% of retailers within the ORI offered this service. In 2017, there are now 14% who offer this service. It is still a huge opportunity to those looking to be part of the early adopters.

It is ideal for customers who want to view or try out a product before they buy and not surprisingly, apparel retailers are leading the way with this initiative.

4. Real-Time Inventory Lookup
While the achievement of multichannel inventory lookup is not always easy, customers expect the ability to be able to quickly identify where the product they want is available at any particular point in time. The more information they have about this, the more likely they are going to be to make a purchase. This is all part of the seamless shopping experience that customers expect. 56% of retailers have adopted this, leaving another significant opportunity for those who haven’t, to make changes in the year ahead.

A subcategory within this point is the ability for people to search/filter out results based on their availability. With only 27% of retailers onboard with this functionality, another huge opportunity exists.

Whatever the size of your business, adopting these key functionalities within your business is essential to remain competitive in the future of online retailing. They will also endear your customers to your brand which as we all know, is crucial to the success of any business.

GDPR – WHAT DOES IT MEAN FOR BUSINESS IN AUSTRALIA?

On May 25th, new data laws will be coming into force across the EU with the purpose of giving people more control over their data. The General Data Protection Regulation (GDPR) addresses the issues surrounding the export of personal information outside of Europe. In this post, we discuss what this means for Australian and what you need to do to get your house in order.

The purpose of this new regulation is to boost the digital economy in Europe through the harmonisation of the regulatory scope for businesses that trade internationally. It is also going to provide individuals with more control over their personal information.

If this is an EU Law, why does it affect businesses in Australia?

First of all, while this is not a new law outside of the EU, it is a regulation. This means that it does not need our national government to pass any legislation for it to become applicable and binding. So, for those of you who thought it would only affect businesses and individuals in the EU, that is not accurate. You need to make sure that if your business processes information for citizens or companies within the EU, whether you have an office there or not, that you are compliant.

The penalties for those who do not comply could be anything up to 4% of your worldwide turnover or 20 million Euros, whichever is greater.

Who Does This Apply To?

If you aren’t sure whether GDPR applies to you, then read on to find out exactly what businesses the GDPR will impact.

GDPR applies to organisations in Australia that:
• Incorporated or established within the EU.
• Not established within the European Union but offer services or goods to individuals based in the EU, whether these are free or paid services.
• If your organisation accepts payment in Euros.
• Not established within the European Union, but who watches, oversees or monitors the behaviour of EU residents.

Practical Examples for online businesses in Australia would be:
• Delivers products anywhere within the EU
• If you handle personal data of an individual located in the EU.
• If you give advice to Australians who are located in the EU, this also applies.
• If you sell a device OR app that monitors the actions or any individual within the EU.

It is for these reasons that we know there are many businesses in Australia who need to take action and ensure they are compliant with this new legislation.

What Are Your Obligations?

This new regulation puts several obligatory requirements into force for those who control and process data. In the specific policy, these individual roles are defined as Data Controllers and Data Processors.
• A Data Controller is an organisation that decides how information will be used or processed.
• A Data Processor is an organisation that is tasked with processing the information on the controller’s behalf.

There are many different principals that need to be complied with. To make it easy to understand what practical actions you can take, each of the principals is associated with an example of a typical action that would fulfil your obligatory requirements.

Principal Description Typical Action You Can Take to Fulfil Obligations
1 Use the personal data for legitimate purposes only. Only utilize the information you obtain for the original intended purpose.
2 Process information in a manner that is fair, lawful, and transparent. Tell people how you will utilize their information.
3 Limit the use of the data to only what is necessary. Do not ask for data that you do not need.
4 Process the information in a way that retains its accuracy. When information is outdated, correct this to ensure it is accurate.
5 Do not store the information for any longer than is required. Delete or remove information when you no longer have a need for it.
6 Data must be processed in a secure manner. Use encryption or other information security protocols, alongside a robust and enforceable privacy policy.

Your Privacy Policy

If you decide you want to make changes to your company privacy policy, for example, you want to use data for another purpose, other than what it was originally intended for; then GDPR means that you must be transparent and inform your contacts of any changes as soon as you can.

Transfer of Information and Disclosure

From time to time, you may need to disclose personal information to a third-party. This isn’t always about selling on data; it could be something as simple as giving information to a marketing company or even your accountant. In these instances, you are only allowed to provide the required data for their specific purpose. The other party must also sign an agreement of confidentiality.
If this third-party discloses the information and breaches GDPR, then your business could still be liable for this. To avoid such an issue, you need to be able to clearly demonstrate you investigated the data protection capabilities of the third-party.

Data Protection Officer

If your organisation undertakes systematic or frequent monitoring on a large scale, you would be required to appoint a designated data protection officer. This could apply to online retailers with large global marketing capacities. This person would need to be available as a point of contact for any requests that could be made by a GDPR authority supervisor.

Consent

Organisations need to clearly request the consent to either process, or control personal information. The request must be made clearly and via a form that is easy to access. Companies are also required to:
• Make separate requests for every collection
• Make it easy to remove consent
• Send a ‘just-in-time’ notification prior to data collection or processing

These specific points will mean that many businesses will need to review their processes and perhaps the communications software that they use.

Access

If your organisation collects personal information, the individual has a right to obtain and request copies of that information. They can also request that you delete information or even dictate that a restriction is placed on how their information can be used.

If an individual makes such as request, your obligations are to:
• Provide details about the length of time you intend to store their information
• Provide copies of all data held, and an explanation as to how you use that data
• Provide information about who that data is shared with

If you are asked to erase data, then unless you no longer need that information, you will need to comply with such a request in a timely manner.

Breaches

If a personal information data breach occurs, then you are required to inform a supervisory authority. The data breach is only considered to be of importance if the rights of the individuals involved are at risk. For example, if you lose a list of names, this would be fine as no negative effects could come from such an action. However, if payment card information was compromised, this would be classified as an instance where the rights of those individuals would be affected. Notifications must be made within 72 hours so having these contacts ready in advance would be prudent.

While this is solely an EU regulation, for now, it is thought that other nations will likely be influenced by this. By achieving compliance with GDPR standards now, you are putting yourself in a stronger position to be compliant with any other future regulatory changes of this nature. This is also a reassuring confirmation to customers that you value their privacy and go above and beyond the call of duty to ensure their information is secure and protected at all times.

For further reading or information on GDPR, you can visit OAIC Guidance or the UK’s ICO GDPR website.As a final note, as you are preparing your business for GDPR, as per your obligations from 25th May, you need to ensure that anyone you work with who accesses or processes data for your business is also GDPR compliant.

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own or are about to select. Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring, and Implementation.

How to fix Drupalgeddon2 vulnerability (CVE-2018-7600) in Drupal 7.x and 8.x

On March 28th, Drupal disclosed Security vulnerability called Drupalgeddon 2.  More information on this Highly Critical vulnerability in Drupal core (CVE-2018-7600) here.

Drupal versions 7.x and 8.5.x were affected by this vulnerability and if exploited will allow remote attackers to infect the site with malicious code. Reports are surfacing of Hackers using this exploit to install malware on the vulnerable websites in the form of cryptocurrency miners.

Am I vulnerable?

If you think your site is hacked and might be vulnerable then email Barry Marelli at hello@theplayhousegroup.com.  Our security team can do a security audit of your website and apply any security patches as needed.

THE IMPORTANCE OF THE LAST MILE

You’ve spent the last few days furiously searching online for the perfect Mother’s Day present and you finally strike gold. In a hurry, as your lunch break is coming to an end, you add the product to cart and head on to checkout.

You fill in your bank details and go to select your delivery option, then BANG, it hits you – Free Delivery on Carts over $200 or “Express Delivery” that takes 5 days and costs $20.

Reluctantly, you abandon your cart, and Mum gets flowers from the local Coles servo.

Delivery methods need to be customisable, allowing customers to tailor the experience to suit their individual needs. Customer expectations have increased, and so should the options available to them.

As recently discussed at Magento Imagine, shipping is not just delivery anymore, it is part of the customer journey. Too many retailers are falling short at the last mile, and this is leading to either dissatisfied customers or a big increase in abandoned carts.
Some key notes include –

  • Simple tweaks to UX with introducing shipping costs and options earlier can have a positive impact on customers completing their orders.
  • Optimised warehousing, via automation, leads to faster processing and an improvement in delivery times.
  • Providing customers with the ability to select alternative delivery locations is a feature that has steadily increased, increasing customer satisfaction.
  • Improvements to the “return process” by offering it free of charge encourages customer loyalty.

Leading retailers are now offering their customers flexible delivery options like same day delivery before 12pm, next day delivery, free in store click and collect and pick up via parcel lockers. This is a growing expectation from an Australian consumer and we see retailers losing customers as they don’t offer offer these services. (Luke H , Online Strategy Consultant)

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own or are about to select. Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring, and Implementation.

USING PERSONALISATION TO RETAIN YOUR CUSTOMERS

Knowing your Customers is absolutely fundamental if you want to understand the right way to talk to them, and what to talk to them about. Flooding your customers with useless information can be a real turn-off when it comes to marketing; sending the wrong messages at the wrong time can result in losing their trust, interest, and ultimately losing their business.

In this post, we talk about the best way to provide an end-to-end marketing solution that will heighten your customer experience and help you to deliver a more relevant and personalised approach to customer communications.

What is Dynamic Content?
This is a type of content that adapts depending on their access time, personal preferences, and their individual information. Some of the most powerful content is that which is tailored to the individual.

Three of the biggest benefits of dynamic content are listed below:

  • Seamless – The user will be able to receive the dynamic content in such a way that goes completely unnoticed.
  • Interactive – It increases the interactions between the site and the customer.
  • Personalisation – Content can be tailored to the individual based on their previous visit to the website or specific request.

Does Dynamic Content Work?
For Dynamic Content to be effective, is to ensure that it is relevant. Whether we are looking at email marketing or content that is hosted on your website, there is no doubt whatsoever that the more personalised it is, the better results it yields.

According to Jupiter Research, personalised content that is relevant to the recipient is almost 20 times more likely to generate revenue compared to generic non-personalised content. Wow!
Another important point is about nurturing your leads. If you nurture your leads or customers with relevant content, then you can expect to see a 20% increase in revenue as a result of that activity.

How to be relevant comes with having customer data, and using that information in the right way, to result in delivering content that is appropriate to the customer, at the right time, in the right way.

Dynamic Content Suggestions
Ok, so now that we have outlined what dynamic content is and how it can help your business, here are some ways you can start to implement this with your marketing.

Dynamic Content ultimately needs to be intentional, targeted and purposeful. If you would like a few tips on where to start and how to start implementing dynamic content into your end-to-end marketing, then please read on!

Tailor Your Content to The Relevant Stage in The Buying Cycle
The lifecycle of a lead essentially refers to what point in the decision-making process a customer or prospect is at. Are they at a point where they are ready to buy a product or is this their first time visiting your store?

Having this information and tailoring your content to suit the precise point of the buying cycle they are at can help you to avoid over-selling or missing out on an opportunity to position your product to sell. There is a range of dynamic content tools we can help you with, which allow you to get the right information that will help you tailor email marketing or website content to your customers.

Eradicate Repetition
If someone has already downloaded a resource or a particular offer, then repeating that content will serve no purpose whatsoever. You can use specific tools that work to remove repetitive content and prevent it being shown to your customers. This helps to make their visit more purposeful as you can serve them with a fresh offer or new information that could help to increase your conversions and sales overall.

Looking After Loyal Customers
If a customer has already been captured as a lead, hiding content behind a form can be a real sticking point. Why would you make them fill in their details again and again to access content on your site?

You can harness the power of dynamic content to ensure that those customers are recognised and give them a better experience by never asking them to continually enter their personal information to your site. It also helps with the problem of creating duplicated leads in your system.

Relevant Customer Sector or Segment
It is perfectly normal that any company will have a number of different customer personas or target sectors that they frequently deal with. By using dynamic content, you can adapt the content and its relevance to the different sectors that you typically deal with. This gives your target audience a completely tailored experience that really delivers content that is personalised for their needs. You can even serve up images that relate to their specific sector, making them feel like your product was specifically designed for their individual needs.

Pet peeves of mine are when I see retailers not using the customer data a customer has shared to personalise the customer experience. If the customer has setup an online account with a saved shipping address, then use the post code to only show Stores which are nearby. If a customer has subscribed, then don’t use valuable homepage real estate for an email subscription block. Competition is fierce and these touches of personalisation add up to a great customer experience and a retained customer base. (Luke H , Online Strategy Consultant)

Dynamic Content using information that is collected about your visitors helps you to deliver a better customer experience by serving up content which is tailored to their specific needs. When a customer feels important, when they are giving information that speaks to their individual pain points, it will result in more sales and an overall improvement in your customer’s experience.

Need help with platform selection to deliver on a personalisation? Contact our team via our contact form below.

Save Time, Save Money and Stay in Control with Integration

Whether you have two departments or ten, you might be running off two databases right now or twelve. There are hundreds of excel sheets and even more versions. It is all getting a little out of control but how can you stop this, how can you take back control?
Integration is the answer. This can be between teams and between systems. Whatever way it gets done, it is essential to your future success, and sanity!

The Lure of a Layered Approach
We know just how easy it is to start off small, and slowly grow before you know it, you have ten departments working on six systems with countless versions of excel files – where does it end?

It is easy to build up these layers without actually realizing to what extent they have grown. You do what’s quickest and easiest at the time, and before you know what has happened, things get a little bit challenging to manage and stay in control of.

The impact this change can have on your business is phenomenal.

  • Customer satisfaction levels are impacted
  • Information is not shared between teams effectively
  • It takes more time to resolve issues
  • It prevents your staff from getting on with their jobs due to the extensive time they spend looking for information

This is just the tip of the iceberg.

Information Systems and the role your company data now plays in any business is so much more important than ever before. Not only can it help you to stay competitive in your industry or field, but it can also help you to scale your business. If your e-commerce business starts to flourish, then you would be better equipped with an integrated system in place to power you through and boost your overall business efficiency and ability to serve your customers to the very best of your abilities.

Integrate Before It Is Too Late
Our message is simple, and it works. Whether it is your ERP, Stock management tools, spreadsheets, POS, BI, Nav or other; pulling together your information and integrating this can be one of the best business strategies that you will ever make.

With this single decision, you will make it easier for your customers to deal with your business. Your team will have more time to service the needs of your customers and better support the business, and they will be able to do it all much quicker than before.
Having a solid strategy in place can help you understand exactly what to expect when integrating your business systems, it is an essential first step if you are considering a system integration project within your organisation.

Whatever stage of the process you are currently at, Playhouse can help you to outline, define, plan, and carry out an effective business systems integration project. We have extensive experience and can handle projects of all sizes, with businesses in any sector. Talk to us today for an initial discussion about how a system integration project could help your business to flourish.

HOW OPTIMISED IS YOUR AWS INSTANCE?

Picture the scene. You’re running an eCommerce site on AWS and need to make sure you’ve got environments for Staging, UAT and Production to manage the day-to-day. Alongside that, you’re also working on an upgrade from Magento 1 to Magento 2, so need additional boxes to keep the work separate. To further complicate matters, you are also responsible for several small brand sites that all need to be in your AWS instance.

Before you know it, you’ve lost track. You have spun up servers and slowly forgotten why they were there but you’re too busy to spend the time working it out, so they stay running.

What happens? Your costs creep up and up, and 18 months down the line your bills are high, yet the site still slows down when you run an excellent marketing campaign.

The above scenario is typical of companies who both self-manage or use hosted AWS services. In Sydney recently, the Playhouse Group attended the AWS Summit. Our team spent a couple of days taking part in sessions and talking with attendees to understand how people approach their own instances.

Some key takeaways from the day –

  • Reducing your monthly costs is, in almost all cases, possible
  • Keep your internal documentation for your instances up to date to avoid losing visibility
  • Work with your Marketing Team to understand their promotional calendars to understand whether instances need to be large or just increase on key dates
  • Have Staging and UAT instances turn on/off via scheduling to save cash
  • Invest time into your AWS instance to ensure you’re getting value for money

We have been working with AWS for the past 4 years and as a partner we are kept abreast of their roadmap. There is no company globally that releases as many new products and product updates than AWS so keeping on top of the roadmap and what this means to you and your hosting cost controls can be challenging. Working with a partner with your best interests at heart will give you peace of mind. (Luke H , Online Strategy Consultant)

Click here to read one of our recent case studies for The Thorn Group on how monthly costs were reduced by over half.

If you want a retail solution that is going to propel your business both online and offline, then get in touch and we can help. Contact our team via our contact form below.

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own or are about to select. Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring, and Implementation.