Welcome to Part 2 of our Chatbot Series. In case you missed it, you can read Part 1 here, as well as our original article where we discussed why chatbots are vital to any successful marketing campaign. Alright, so when we last left off, we’d explored the benefits of Facebook Messenger, WhatsApp and WeChat. Today, we’re going to look at Slack, Viber, Telegram and Kik.
Most modern workplaces these days will use Slack as their primary communication tool for conversing with internal and external partners. With over 10 million daily active users, Slack is popular when it comes to keeping in touch with colleagues and team members, as well as providing client and customer support.
The great thing about Slack as a chatbot platform, is that their API lets anyone add custom features within your workplaces; it even has an existing collection of bots that you can simply add to your channels. For example, there are bots for customer support, file management, project collaboration, polls and surveys, calendar management, playing games, improve health and wellbeing, and loads more.
If you’re looking for a messenger platform that lets you automate your internal communications (eg. HR, team collaboration, admin, etc.), then Slack is the one for you.
What’s the difference between Telegram and WhatsApp? After all, they’re both data-encrypted messaging apps, right? Without getting too technical, the main benefit of Telegram is their Bot API which is open to all users (unlike WhatsApp).
This combination of factors means that Telegram is a great platform if your chatbot has anything to do with sending money, integration with cryptocurrency wallets, or processing banking information. That said, although Telegram might offer these features, its user base is significantly smaller than FB Messenger and WhatsApp (200 million compared to billions).
So, if you want to launch any sort of finance-related chatbot, Telegram is a secure and smart option. However, be aware that user adoption may be an issue.
In case you missed it, Viber has become incredibly popular all over the world in Europe, Russia, SE Asia, Oceania and the Middle East. It’s a more social messaging app (like WhatsApp) but it offers way more bot deployment features. For example, there’s an extensive range of developer tools, API Community for open source contributions, and pages of reference materials and documentation as well.
Yes, Viber may not be as popular as WhatsApp or Messenger, but it still offers some pretty nifty features. For example, companies can share content based on user’s preferences and viewing history, make recommendations for cafes based on user location, or find the latest trending albums.
Step aside SnapChat, Kik is the new messaging app popular with teens and young people. If you want to target users 13-24 in the US, Kik is the platform for you. It’s a much younger app (both in terms of its age and its users), so a lot of its bot activities are based on fun and social activities.
Users can chat to bots, ask for advice, do quizzes, get fashion tips, get help with studying, play games, receive emotional support, and much more. In terms of development, the Kik Bot Support Center has a library of how-to guides and tutorials that will help you launch your bot.
Overall, Kik has a lot to offer to the teen market, but if you’re looking to conduct more “adult” transactions, this probably isn’t the platform for you.
Now that you have a good idea of the benefits of each messaging platform, it’s up to you to choose the right one. Need some help? Get in touch with us today and we’ll advise you on the right bot for your business.