16 December 2020 Luke Goldsworthy

Cyber Weekend Success

Australia Post has released its statistics from last month’s Black Friday and Cyber Monday sales, providing further evidence of the surging growth in eCommerce – and this on top of the 70.8% seasonally adjusted annual growth between October 2019 and 2020, reported by the Australian Bureau of Statistics this month.

The government postal service experienced its busiest ever cyber weekend, processing 6.8 million parcels as 2.2 million Australian households took advantage of the four days of online sales – creating a 42% increase in purchases on last year. By the end of the week, Australia Post had delivered over 13 million parcels.

“What we’re seeing now is truly the culmination of what has been an extraordinary year for online shopping in Australia,” said Gary Starr, the Executive General Manager Business, Government and International at AusPost.

“No-one could have predicted in March the seismic shift the Covid-19 pandemic would create. It’s exceeded every expectation, and we’re looking forward to seeing how this continues this month.”

The latest NAB Online Retail Sales Index released this month, found that Australians had spent $42.2 billion on online retail for the 12 months to October. That’s around 12.3% of the total retail trade.

All of these figures reinforce how important online is for retailers as they seek to recover from the effects of the coronavirus pandemic – which has largely spared Australia but is still crippling the world. 

“We need to bust the myth that online is a threat to traditional retail and embrace the idea that online is simply retail,” CEO of the Australian Retailers Association Paul Zahra told nine.com.au.

“Online shopping allows retailers to give shoppers the best of both worlds and potentially capture a greater share of sales… If nothing else came out of COVID, this would be a significant win – having an online presence is a necessity, not a luxury.”

Often when people think of online retailers, they think of the likes of Kogan.com. Of the top ten online retailers, six are established bricks-and-mortar businesses, with Woolworths, JB Hi-Fi, Big W, Coles, Officeworks and Chemist Warehouse leading the charge against eBay Australia, Amazon Australia, Kogan and Catch.

Zahra said it simply and said it best: “an online presence is a necessity, not a luxury.” 

It can seem daunting to make a move from purely bricks-and-mortar to adding an online sales channel, but The Playhouse Group is here to help you take this necessary step into the future of retail.

To make things easier, we’ve recently developed a Magento B2C Accelerator that can launch your store with ready to deploy modular, pre-configured solutions built on industry and leading functional practices. Activate your site in 4-6 weeks with:

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Online is booming. Don’t let it leave you behind, as is happening with David Jones and Myer, who have slipped out of the top ten online retailers. Click the button below to set up an obligation-free consultation with one of The Playhouse Group’s specialists, and we’ll get your business online.

With decades of experience and as a certified Magento partner, The Playhouse Group can help your business maximise its online sales capabilities. Get in touch with our team and we can talk to you about this or any other eCommerce questions you may have.