21/09/2018 Barry Marelli

GET THERE WITH MIDDLEWARE

Marketing Managers and IT Managers will be aware of this all too well, but sometimes the systems you rely on to manage your eCommerce operations, just don’t connect.

As we’ve discussed previously, customisation can provide short term gains but add risk long term yet the importance of integrated systems is absolutely essential.

Finding the right middleware solution means your business can resolve complex integration issues without forcing development on either of your platforms, that could impact on their upgrade paths.

What is Middleware?
Middleware acts as a direct communication between applications and databases where there isn’t a standard connection between them. This means you are able to manage the flow of information in both directions to ensure a single voice of truth.

What are some examples?
A very simplistic middleware example is Zapier. This allows a User to take a basic function (email) and use information provided on a form, to be uploaded into a CRM. In instances where your CRM is standalone, this is a quick and efficient way to get the necessary information without manual intervention and copy/paste.

More complex applications of middleware can be taking information from standalone POS systems, and integrating them into your eCommerce platform. There are a variety of systems out there that can assist, with Mulesoft and Jitterbit being two examples.

Benefits
There are a variety of benefits to using middleware, see below for some examples –

  • No requirement for complex development between unconnected systems
  • Usually they are cloud based which means no further costs for self-hosting
  • They are incredibly flexible, so you can connect multiple systems together using process flows and normalisation of data
    • Linking Business Intelligence / POS / eCommerce for example

Considerations
When choosing the right platform, you need to have a clear understanding of the systems you have in place and where the pain points are. Middleware comes with a variety of pricing, end point users, licenses, and volume of integrations – all of these will determine which product is suitable for you and your business needs.

At the Playhouse Group, we love complex integration projects and finding practical solutions. If you are currently facing issues with connecting multiple platforms, we’d love to hear from you and so we can provide recommendations, support and implantation. Reach out on the form below for more information.

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