24/08/2018 Barry Marelli

IMPROVING YOUR MOBILE EXPERIENCE

Truth be told reader, I finalised this blog using my mobile phone while travelling to the office. Like you, the mobile has become an essential part of my everyday life and it’s use spans the personal and professional spectrum. Shopping for birthdays and anniversaries (home and abroad) is usually conducted on the way in, so finding sites that make the approach simple is important.

eCommerce and mobile devices are made for each other yet a surprising number of Australian websites aren’t giving that customer preference the attention it deserves.

Mobile continues to gain in importance
For eCommerce site traffic is typically 50% (or higher) from mobile devices and that figure only looks to be increasing. On Cyber Monday 2017, 60% of sales were made through mobile and tablet devices in the first three hours, which was significantly higher than sales via a desktop.

A poor mobile experience can cause consumers to abandon your site and look elsewhere. Page load speeds or lack of mobile optimisation, can cost you money on a daily basis. Recent data from Think with Google revealed that as loading times increase from one to 10 seconds, the probability of your customer leaving increases by a staggering 123%…

Users can even become frustrated if they have to zoom in to read text or rotate the screen. In a nutshell, we demand the most user-friendly experience, offering the best and fastest results.

What are some quick wins examples?
There are some simple and effective changes you can make to your website (without a complete redesign) that can benefit your customer.

Populating forms

  • Field specific keyboard layout changes are a simple way to reduce clicks
  • Android and iOS have a variety of native options that can be displayed via simple code
  • When requesting a customer to populate an email address, you can ensure the keyboard displays .com as a quick button.
  • When requesting a mobile number, you can choose to display a numeric keyboard.
  • Even something as simple as selecting a user friendly “calendar” element can make a world of difference to people entering in when they expect delivery.
  • Consider whether every field is essential when asking for information

Checkout

  • Enabling PayPal Checkout is an excellent way to streamline the payment process.
  • It reduces the need to find your credit card and type in all the details
  • If you aren’t using PayPal, providing customers with the ability to take a photo of the card you are looking to use speeds up the process too

Navigation

  • There isn’t the luxury of space for mobile, so look to see what is essential to present in your main navigation, and what can be dropped to a secondary navigation
  • Keep search visible and easily accessible
  • Consider the impact of a sticky nav if you are also advertising on your website – how much of the page is being obscured

If you are finding that customers aren’t converting as highly on mobile as they are on desktop, then some of these quick wins could help. Drop us an email on the form below so we can start the conversation on how to improve your mobile experience.

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