09/08/2018 Barry Marelli

ECOMMERCE AND HOME DEVICES

The rise in home devices, thanks to Amazon, Google and Apple, has been significant. More and more Australian consumers are buying the hardware, and attention is slowly turning towards practical applications and eCommerce is at the forefront.

What are these devices and who is using them?
The smart devices allow users to perform a variety of functions around the home – control lights, music, TV, plan your day and get quick answers to questions. As people become more accustomed to using voice commands with devices, their use and functionality will grow and become a natural part of how you manage your home life.

At present, more than 20% of searches made on Google are now driven by voice command, and Amazon have seen significant growth in sales, which all points towards people being open to adopting the technology.

What does this mean for your eCommerce business?
Home devices and eCommerce look to be made for each other. As it stands, more than 50% have already used their device to place an order online. With sales of these devices skyrocketing, the online retail world needs to take this tech seriously.

Consumers are driving the industry by constantly demanding tools to make it easy for them to be able to search inventories, find new products and order and reorder.

According to recent statistics released by Gartner; by the year 2021, early-adopters will transform their eCommerce sites to support this demand, with voice search being cited as potentially being able to increase digital revenue by as much as 30%.

In Australia, companies like Officeworks and Woolworths are keeping at the forefront. Officeworks integration with Google Assistant allows you to browse their entire catalogue, check their availability, create shopping lists and check store details.

Woolworths app called Woolworths Assistant also works with Google Assistant. The app allows you to build your shopping list hands free, ask it if items are already on your list, view items on your list and remove them. The app will also suggest popular choices to you. What isn’t included is being able to place an order, track your order, do price and availability checks or check store details.

By the year 2020, it is estimated that voice and image-driven search could make up at least half of all searches performed online.

The use of smart devices is still in the early adoption phase in Australia, but with consumer demand increasing, being able to seamlessly create an entire order using nothing but your voice from the comfort of your couch is a likely and expected reality.

If the buying trends continue as they are, and the tech giants continue to push the hardware to grow and adapt, Australian retailers who look to include practical applications with home devices, will benefit long term.

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