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The Euro Retail Tour

In the past week I’ve had the pleasure at visiting the UK and The Netherlands and therefore some of Europe’s most successful multi-channel retailers. The list has been a veritable “who’s who” of the MCR world. Stores ticked off my international hit list so far have been UK heavy weights (Hybris) in Tesco’s Direct, Boots, H&M, Curries and Marks & Spencer. Representing the Dutch were Albert Heyn, de Bijenkorf , HEMA and (ATG). It’s great to see how a subtle mix of technological smarts and good ole bricks and mortar know how can blend together for online and offline harmony.

Some areas of commendation I noted…

  • Curry’s PC World – Great interactive benches to showcase the latest products. The fact I could actually test drive all digital camera’s (point and shoot + DSLR), Mac’s (iPads, MacBooks) was a great aid to my eventual purchase. I could also buy online and deliver to my home and office as well.
  • Boots – Super use of CVP / UG content to raise comfort level and boost conversion. The “Ask Boots” powered by the British Medical Journal was particularly impressive. Also loved the ability to shop how I wanted to shop e.g. buy online pick up in store or buy in store deliver at home.
  • As for growth of online in The Netherlands. Forrester report that even despite the current economic downturn, by 2014, nearly 10 million Dutch online shoppers will spend more than €8 billion via the Internet.

More to follow.


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