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Playhouse Digital…Now with even more retail!

Further enhancing the already formidable capabilities of Playhouse Digital (Playhouse) as the premiere, full service digital agency, three new additions bring a wealth of retail knowledge and expertise to the team.

Playhouse is proud to announce the addition of three more heavy-hitting retail specialists: Phil Morgan (ex- Woolworths Limited), Angelene Harris (ex-Canon and Harvey Norman) and Kieran Gallagher (ex-Sony and

“The enhanced retail focus of the Playhouse team is testament to the direction we see eCommerce heading in Australia” Luke Goldsworthy, Playhouse Owner and Managing Director.

Playhouse knows retail. With over a century of combined retail knowledge, The Playhouse team ensures that their clients choose the right path and stay on track to accomplish their online goals.

Playhouse speaks to commercial benefits rather than just added features – our only agenda is our customer and their engagement with their customers. With Angelene, Kieran and Phil on board, our customers have an almost unfair advantage” Luke Hilton, Playhouse Co-owner

Playhouse helps to develop, refine and build digital strategies by drawing parallels with their clients’ core business and competencies. Playhouse then guides them through each phase, ensuring their path into the online marketplace is a familiar one.

In short: Playhouse speaks retail, translates digital.

The addition of Angelene, Kieran and Phil has graduated our team of retail experts to the highest level available in Australia. We are in pole position to help our clients navigate the ever-changing retail environment.” Luke Hilton, Playhouse Co-owner

In the dynamic world of eCommerce, IT capability can outstrip a retailers’ ability to maximise the effectiveness of the tools they own, or are about to select.  Playhouse commercialises the eCommerce proposition for its clients and manages their digital journey in four key areas – Strategy, Design, Mentoring and Implementation.

“Playhouse is committed to helping retailers understand the digital space for justifiable commercial reasons, rather than simply adding clutter. Now more than ever we are able to offer an unparalleled service to our growing client-base. ” Luke Goldsworthy, Playhouse Owner and Managing Director.

Phil Morgan:
eCommerce and Omni-Channel Retail Consultant
Phil Morgan, brings a unique range of detailed eCommerce experience in Australia – with 10 years of experience across such diverse aspects as Website design and development, Digital and Email Marketing, Social Media strategy and development, Fulfilment and Logistics strategy, Search Engine Optimisation, Payment gateways and fraud assessment and Project Management, there is not an aspect of eCommerce Phil has not covered in extensive detail.

With seven years of retail experience in online with Woolworths Limited, he has driven strategy and provided internal consultancy to such brands as Woolworths Supermarkets, Masters Home Improvement, Dick Smith, Woolworths Door Buster Deals and many more, always acting as the go-to person when consulting on new software and developments in the world of eCommerce.

His focus on cost reduction lead to the first adoption of open-source website platforms for both content and transactional sites in Woolworths, delivering state of the art results and saving significant project costs.

Angelene Harris:
Business Development Manager
Angelene brings a diverse wealth of retail experience having worked in Distribution /Telecommunications (Brightpoint ,Vodafone), Retail (Harvey Norman, Dick Smith), Agency (TMS) and more recently Canon Australia, where she managed and drove one of Canon’s biggest retail customers – Harvey Norman.

During her time spent at Harvey Norman in Product & Marketing, Angelene was able to break down existing barriers between Vendor & Customer and build an innovative & thriving business providing significant market share & revenue gains for both companies as well as stimulating a selective shopper experience.

Kieran Gallagher:
Agency & Marketing Director
Kieran has a track record of doubling market share through application of a broad range of experience gleaned across two decades spent in market-leading, retail-focussed businesses.

His product and brand marketing experience has been honed at Sony Australia and his familiarity with supply and retail dynamics, sharpened at The Nuance Group (Downtown Duty Free), has been invaluable in developing his consumer-centric philosophy.

Leading the retail strategy behind the evolution of…a transformation from a one-dimensional, auction website to a functional, transactional platform, rolling out Consumer Electronic & IT assortments and primarily focussing on driving grays to a 750,000 case a year wine business, his retail pedigree speaks for itself.

His segmentation based, retail simplification and promotional strategies have been applied across pharmaceutical, liquor and consumer electronic assortments.


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